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MESMDA — Middle East Social Media & Digital Association
Past event

From Ads to Entertainment: How Brands Win on Social in 2026

From Ads to Entertainment: How Brands Win on Social in 2026 — event artwork
Date
Time
4:00 pm – 5:00 pm
Venue
Online

About

If your brand is still trying to “get attention,” you’re already behind. In 2026, the brands winning are the ones people actually want to watch.

Join us for From Ads to Entertainment: How Brands Win on Social in 2026, a fast, practical online session by Yazan Al Tamimi for digital and social pros.

In this session

  • Why the old playbook is deadAd‑blindness, low organic reach, and algorithm shifts mean entertainment now earns attention, not advertising.
  • The new social contractAudiences trade their attention only for content they enjoy. Brands must entertain first, sell second.
  • How top brands win with cultureDuolingo, Scrub Daddy, and Ryanair prove that personality, speed, and cultural participation drive reach and real business results.

Who you’ll hear from

  • Yazan Al Tamimi
    Maven Instructor · Ex-Spotify, Head of Social & Content
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