Skip to content
MESMDA — Middle East Social Media & Digital Association
Join Now
Past event

Vanity to Value: Closing the Gap Between Agency KPIs and Business KPIs

Vanity to Value: Closing the Gap Between Agency KPIs and Business KPIs — event artwork
Date
Time
1:00 pm – 2:00 pm
Venue
Online

About

Unlock real business impact beyond vanity metrics.

Join us for Vanity to Value: Closing the Gap Between Agency KPIs and Business KPIs, a focused session led by Ghayath Sioufi, Founder and CEO of CAP.G VENTURES.

Explore how to translate media and agency metrics into the commercial outcomes that matter most to leadership. No jargon. No vanity measures. Just practical insights on connecting marketing performance to growth, business value, and decision-making.

Designed for professionals in marketing, communications, and growth who want to move beyond impressions and report marketing in the language of business.

Who you’ll hear from

  • Ghayath Sioufi
    Founder & CEO, CAP.G Ventures
All events

Join the movement

JOIN US NOW!