In recent years, the management of corporate and government social media channels has evolved into a discipline that extends far beyond the realm of digital marketing. What was once perceived as a communications function has become a complex ecosystem of strategy, governance, data and culture.

The work is continuous, deliberate and exacting, and requires fluency not only in content and platform behaviour but also in institutional dynamics and public perception. The environment is fast-moving, the scrutiny constant and the expectations [really] high.

In recent years, the management of corporate and government social media channels has evolved into a discipline that extends far beyond the realm of digital marketing. What was once perceived as a communications function has become a complex ecosystem of strategy, governance, data and culture.

The work is continuous, deliberate and exacting, and requires fluency not only in content and platform behaviour but also in institutional dynamics and public perception. The environment is fast-moving, the scrutiny constant and the expectations [really] high.