MESMDA International Women’s Day – Mentorship Experience (Virtual)
Details / Information:
Total event duration: 2 hours (with prep)
Live event length: 75 minutes (max)
Platform: Zoom or Teams
Audience: Women in social, digital, marketing and tech at varying career stages
When: Friday March 6th 4pm (IWD is on Sunday March 8)
1. Event Purpose
The MESMDA International Women’s Day Mentorship Experience is designed as a structured group coaching format.
The objectives are to:
Create depth rather than surface-level advice
Encourage peer learning alongside mentor insight
Ensure each participant leaves with one clear, realistic next step
Build confidence through challenge, clarity and public commitment
This is not a panel discussion, keynote or presentation.
The format prioritises conversation, reflection and accountability.
2. Format Overview
Room Structure
1 senior mentor per breakout room
6–8 mentees per room
1 continuous 75-minute session
3 structured phases
1 commitments round
All mentees submit a career challenge 48 hours before the event. Mentors receive anonymised submissions in advance for context only.
The structure is intentionally tight to ensure focus and momentum.
3. Session Structure (Inside the Breakout Room)
Phase 1 – Surface (20 Minutes)
Objective: Bring real challenges into the room.
Mentees volunteer to share their challenge.
If the room is slow to begin, the mentor may reference one of the anonymised submissions to prompt discussion.
The mentor asks one clarifying question per person.
No advice is given during this phase.
Typically, 2–3 mentees share.
This phase ensures the agenda is driven by real, present challenges rather than general topics.
Phase 2 – Peer First (20 Minutes)
Objective: Activate peer learning.
The mentor explicitly steps back.
The group responds first with questions, reflections and lived experience.
The mentor observes patterns across the discussion.
The focus is on:
Shared blockers
Confidence gaps
Recurring themes
Unspoken assumptions
This phase reduces over-reliance on the mentor and increases collective learning.
Phase 3 – Synthesis & Challenge (25 Minutes)
Objective: Clarify patterns and strengthen next steps.
The mentor:
Names patterns observed across the group
Surfaces themes that were implied but not directly stated
Challenges each sharing mentee on their proposed next step
The key question framework:
“You said your next step is X — what’s realistically going to get in the way?”
The emphasis is not on solving problems, but on refining immediate, achievable actions.
Commitments Round (10 minutes)
Each mentee states one specific action aloud.
No discussion
No feedback
No advice
Public declaration increases the likelihood of follow-through.
The mentor closes with one brief career reflection — something they wish they had known earlier.
4. Mentor Roles & Expectations
The mentor functions as:
Listener first
Pattern recogniser
Challenger of thinking
Facilitator of peer contribution
Expectations
Speak less than the group in the first half of the session
Avoid turning the session into serial one-to-one advice
Synthesise across the room rather than responding individually
Push for specificity and ownership in next steps
Success Criteria
The room feels psychologically safe but stretching
Participants engage with each other
Every mentee leaves with one concrete action
No slides or formal preparation are required.
5. Mentee Role & Expectations
Before the Event
Mentees submit one response to the prompt:
“What’s the one thing in your career right now that you can’t quite figure out alone?”
Responses are shared anonymously with mentors in advance.
During the Session
Sharing is voluntary.
If sharing, mentees are encouraged to frame their challenge in under 60 seconds:
Situation
Where they are stuck
What they have already tried
Active listening is expected when others are sharing.
Each mentee leaves with one specific action to take within the week.
This is a group coaching environment, not one-to-one consulting.
6. Facilitator Role
The facilitator ensures structure and flow across all rooms.
Before the Event
Collect and group mentee submissions
Share anonymised challenges with each mentor
Pre-assign breakout rooms
Circulate a concise phase overview to mentors
During the Event
Open and close breakout rooms
Send timed broadcast prompts to all rooms at phase transitions
Manage overall timing
Intervene only if a room clearly stalls
Maintain a private communication channel with mentors
The structure is designed to allow rooms to run independently, with minimal central intervention.
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This session is built for decision-makers who want actionable insight — not theory.
Get Together
Social and digital aren’t sidekicks; they’re the future.
Forward thinking and long-term vision fuel the MESMDA mission.
One clear takeaway from our first gathering was the need for a stronger professional ecosystem, learning opportunities, knowledge sharing, resources, mentorship, and accreditation.
This isn’t just about claiming a seat at the table. It’s about building a community of like-minded professionals who will raise awareness of our field, change perceptions, and challenge the misconception that social and digital are mere sidekicks to marketing, PR, or advertising.
For those working in social media and digital, we invite you to join the movement and lead the way forward. No one will recognise our profession but us; let’s follow the same principles of personal branding and elevate our industry together.
Together, we’re shaping the future of digital communications in the region. Stay tuned for what’s next!
👉 What do you think is the most important step to elevate the social and digital profession in our region?
Watch the recap video on our Instagram page